Digital flagship as fun as the product.

Following Sundae Body’s 2022 brand refresh, the website needed to evolve alongside the brand’s rapid retail growth. The goal was to create a digital experience that captured Sundae’s bold personality while making it easier for customers to discover products, learn about the range, and shop with confidence.

Working closely with the Sundae team, we redesigned key areas of the Shopify experience with a focus on both brand expression and usability. By balancing vibrant visuals, playful interactions, and intuitive navigation, we created a website that feels unmistakably Sundae while delivering a smoother, more engaging shopping journey across every device.