X marks the spot.

{"type":"root","children":[{"type":"paragraph","children":[{"type":"text","value":""},{"url":"https://xchangemedia.com.au/","title":"Xchange Media","target":"_blank","type":"link","children":[{"type":"text","value":"Xchange Media"}]},{"type":"text","value":" partnered with Studio Full Circle to create a brand identity for a boutique content studio built for South Australia's builders and architects — photography, video and social, under one roof. Rather than one-off projects, Xchange runs as an ongoing content engine, keeping the work in view from foundation to final reveal. The brand needed to feel as considered as the architecture it captures: refined and confident.\n\nInspired by the idea that 'X Marks the Spot,' we built an identity around a single, deliberate mark. The X is the focal point of a lens, and in mapping, it marks the destination. In both cases, a signal of where to look. For Xchange Media, that destination is the work of South Australia's builders and architects: great building that deserves an audience. Anchored by a near-black surface, one oxblood accent, and a disciplined typography pairing, the result is an identity that feels timeless and intentional: the studio that puts the mark on the work, and makes sure it gets seen."}]}]}