Jency Beauty Cosmetic
Branding
2024
Located in the heart of Banjarmasin, Jency Beauty Cosmetics is more than just a cosmetic store—it’s an invitation to embark on a journey through the diverse and rich landscape of beauty. Designed by none other than my best friend (of Verhaal Design Studio), the store’s space complements the branding perfectly, creating a cohesive experience that feels like stepping into a world of endless beauty possibilities.
Our studio embraced the concept of a Beauty Odyssey, crafting a brand that speaks to everyone—whether you’re just starting out with makeup or you’re a seasoned beauty guru. Jency Beauty Cosmetics invites customers to explore, experiment, and embrace their unique beauty journey, with a wide range of thoughtfully curated products.
One of the standout elements of the branding is the digital-esque-inspired logo. Designed with a dot system as its foundation, the logo embodies a sense of innovation, exploration, and modernity—perfectly aligning with Jency Beauty Cosmetics’ vision of a Beauty Odyssey.
This dot system serves as a core element of the brand’s identity, seamlessly extended into the icons used for brand highlights. The result? A cohesive and versatile design system that reinforces Jency’s modern, forward-thinking approach to beauty. The logo and icons create an instantly recognisable aesthetic, making Jency stand out in the competitive beauty market.
