PuraU Collagen Elixir & Banana Biome

Packaging

2024

We partnered with PuraU to design the packaging for their Collagen Elixir range (Chocolate and Vanilla) and Banana Biome product. The challenge was to create a design that feels luxurious yet approachable while staying true to PuraU’s health-conscious and nature-inspired identity.

(Photos by PuraU)

We developed a consistent design system that incorporates minimal illustrations, visually communicating the product’s essence. These subtle illustrations highlight the key ingredients—such as collagen and banana biome—while creating a clean and fresh aesthetic.

The packaging features a refined, modern colour palette tailored to each product’s unique flavour and function, along with a cohesive layout that ensures a seamless visual identity across the entire range.